Labubu-maker Pop Mart learns from Disney to leverage toy's viral success

Labubu-maker Pop Mart learns from Disney to leverage toy's viral success

An employee gestures next to Labubu toys on display at Pop Mart’s booth at China International Fair for Trade in Services (CIFTIS) in Beijing, China, September 10, 2025. REUTERS/Maxim Shemetov

Casey Hall, Sophie Yu

30 September, 2025

LabubuPop Mart

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