SEA Digest: Masan Consumer gets nod for 100% foreign ownership; TADA launches in New York

SEA Digest: Masan Consumer gets nod for 100% foreign ownership; TADA launches in New York

FILE PHOTO: Bottles of Masan's fish sauce are displayed for sale at a market in Hanoi December 25, 2015. REUTERS/Kham/File Photo

Masan Consumer Corporation, a subsidiary of Vietnam’s Masan Group, has raised its foreign ownership cap to 100%, while Singapore-incorporated ride-hailing platform TADA has announced its formal launch in New York.

Masan Consumer raises foreign holding cap to 100%

Masan Consumer Corporation, a subsidiary of Masan Group, has lifted its foreign ownership cap to 100%, according to a filing with regulators.

The company said it received an official letter from the State Securities Commission of Vietnam, confirming the completion of procedures to raise its maximum foreign ownership ratio to the full level.

The move follows Masan Consumer’s transferring its listing from the Unlisted Public Company Market (UPCoM) to the Ho Chi Minh City Stock Exchange, which was announced at an investor roadshow in December last year.

UPCoM primarily serves small- and mid-cap companies.

The ownership liberalisation comes as Vietnam’s fast-moving consumer goods sector enters a new growth phase, underpinned by rising consumer incomes and increasing demand for premium products. From 2017 to 2024, MCH achieved a revenue CAGR of approximately 13%, while maintaining operating profit margins above 23% despite macro volatility. During 2022–24, net profit continued to compound at roughly 20% per year.

The company reaches consumers through nearly 500,000 traditional trade outlets and 10,000 modern retail points nationwide.

Singapore ride-hailing platform TADA expands to the US

Singapore-incorporated ride-hailing platform TADA has announced its formal launch in New York City, signifying its entry into the United States after crossing 150 million trips worldwide.

Driver registration has commenced since March 3, 2026, with a controlled beta deployment slated for May and a comprehensive public launch anticipated for Summer 2026.

TADA has established its New York office in Long Island City and is actively recruiting its local team, while advancing its TLC (New York City Taxi and Limousine Commission) operating approvals in strict adherence to municipal regulations.

New York is designated as TADA’s primary US anchor market, with subsequent expansion along the East Coast planned in the forthcoming months.

Prior to its New York expansion, TADA had actively validated its technology and operational model within the United States. Over the past year, TADA has operated as the official technology partner for the Denver Drivers Cooperative, rigorously testing its platform infrastructure to meet domestic standards.

Established in Singapore in 2018, TADA is a zero-commission ride-hailing platform founded on the conviction that mobility services should be equitable, transparent, and economically sustainable. The platform maintains operations across Singapore, Cambodia, Thailand, Vietnam, and Hong Kong.

Edited by: Pramod Mathew

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