Aura Private Equity (APE) has led a follow-on investment, alongside fellow existing investor WICapital, into the Philippines digital rewards and loyalty solutions provider Giftaway.
In 2025, APE led a consortium to invest $18 million in Global Incentive Solutions Pte Ltd, the parent company of Giftaway. The latest transaction brings the total institutional investment into Giftaway to $25 million.
Giftaway is serving around 500 blue-chip companies and SMEs in the Philippines, according to a statement. Thanks to financial institutions making up a large part of its client base, Giftaway supported financial inclusion by promoting access to credit, insurance, and other financial products, APE said in its statement.
In addition, with a significant portion of MSME merchants, the company also supports these small businesses in driving incremental customer traffic and repeat spending, while providing smaller clients with scalable, cost-effective solutions that would otherwise require substantial in-house investment.
“This investment also reinforces not only APE’s optimism around the Philippines as a highly viable and relevant growth in Southeast Asia, with Giftaway operating at the intersection of several tailwinds, including a burgeoning digital economy supported by a consumption-driven populace, but also conviction in Giftaway’s ability to capture the market and scale,” APE said.
APE focuses on middle-market private equity opportunities across Southeast Asia and Australia. It is part of the Aura Group, a pan-Asian investment firm managing over $1 billion in assets.
Its portfolio companies include athlete software Catapult Group International, fitness gym network Inspire Brands Asia, dental care chain Kim Dental, and Australia Vaccine Services.
In August last year, the PE arm arranged a $6-million partial secondary sale of LP interests in a vehicle backing Inspire Brands Asia. This transaction was set to increase Aura’s distributed to paid-in capital ratio of its private equity portfolio to 1.24x.
Meanwhile, Aura Group said in October that it was seeking to raise capital prior to an initial public offering.
