Mumbai-based creator economy company TIST Media has raised seed funding at a $5.9 million post-money valuation, per an announcement.
The round was led by venture capital firm Sthira Partners.
The investment reflects growing institutional interest in pure-play creator economy businesses, as serious capital begins to engage more with the sector globally.
The creator economy refers to a network of individuals and businesses that generate income by producing and distributing content, products, or experiences directly to an audience, typically through online platforms.
TIST provides infrastructure for brands and creators to collaborate across India and globally. Its app supports the discovery, management, and measurement of creator partnerships.
“The creator economy is not emerging. It has arrived. What has not arrived yet is the infrastructure, the trust, and the systems that creators and brands both deserve, everywhere in the world,” Tarun Nathani, Founder of TIST Media.
The funding will support team expansion, product development for the TIST app, and scaling brand and creator partnerships in India and globally.
Sthira Partners, headquartered in Bengaluru, operates an Alternative Investment Fund (AIF) focused on early-stage and seed investments across the creator economy, technology, and private equity sectors.
It recently made the first close of its debut fund at Rs 255 crore. The total targeted corpus is Rs 400 crore.
