India: How should one interpret the acquisition of Indulekha by HUL?

India: How should one interpret the acquisition of Indulekha by HUL?

How should one interpret the acquisition of a small regional brand by Hindustan Unilever Ltd (HUL)? Last week, it said it will pay Rs.330 crore to acquire the Indulekha and Vayodha ayurvedic personal care brands from the Mosons Group.

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