Digital platforms open up the world for SMEs looking to expand reach: McKinsey study

Digital platforms open up the world for SMEs looking to expand reach: McKinsey study

Cosmic fireball falling of ALMA. Credit:Flickr/Ars Electronica

Digital platforms have emerged as the new drivers for direct global participation by individuals and communities. Global reach, a feat that was earlier achieved by large corporations with multinational presence or governments, is now in the realm of Facebook, Twitter, WeChat and so on.

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