Singapore ad-tech startup Eyeota secures $7m Series A led by Global Brain

Visual of Eyeota homepage. January 2016.

Singapore-based advertising technology startup Eyeota has closed a $7 million Series A investment led by Global Brain Corporation and joined by Infinity e.Ventures and existing investor Project A Ventures.

Project A Ventures was the first VC firm to invest in Eyeota and the latest investment brings total equity financing raised to US$10 million.

Incepted by Kevin Tan, Kristina Prokop and Trent Lloyd  in 2010, the company claims to have double its staff count by 2015. According to Tan, who functions as its CEO, the investment will be used to fund the expansion of teams in its international offices, grow the technology development team, as well as expand into new geographical territories.

Currently, the local audience data company maintains a presence in Berlin, Düsseldorf, London, Melbourne, Singapore, Sydney and Tokyo, granting it coverage and access to major Western and Asian markets.

According to e27, the transaction will see Global Brain represented on the board of Eyeota and will support its expansion into the Japanese market. Specialising in advertisement targeting data, the firm provides information to marketers regarding their audience. This aid advertisers in reaching and intelligently engaging consumers who are more likely to be interested in their products and services.

According to Eyeota, it has 1.5 billion unique data profiles gathered from publishers worldwide and has worked with companies like CACI, Experian, Ipsos, Immobilienscout24, Netsprint, Roy Morgan Research, and Semasio.

Commenting on the investment, Nobutake Suzuki, partner of Global Brain Corporation, said, “We were impressed [by] Eyeota’s experienced team and unparalleled technologies, and we believe the company shows great promise and is set to become one of [the] top tier players in the global data and digital advertising industries.”

Operating in the data as a service (DaaS) segment, Eyeota is likely to face tremendous competition. With advertising technology a crucial part of the digital capabilities of contemporary businesses, digital advertising and marketing ventures are encountering a market facing significant challenges.

According to TechCrunch, the adtech segment is oversaturated and has witnessed initial public offerings (IPOs) with poor performance, with large adtech firms seeing significant declines in valuation upon a public listing. Despite this, Gartner predicts CMOs will spend more on technology than CIOs by 2017 amidst a transformation of roles as digitisation impacts corporations.

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.