Mumbai-based L-Fast Brands Pvt. Ltd, which owns and operates Weddingz, an online market for wedding venues and vendors, has raised an undisclosed sum from consumer-focused venture capital firm Sixth Sense Ventures, according to a report in The Economic Times.
The investment comes almost two months after the company raised over $1 million from a group of angel investors, including Google India’s managing director Rajan Anandan and film makers Zoya Akhtar and Reema Kagti.
The portal will compete with NDTV’s soon-to-be launched wedding portal Special Occassion, that raised $20 million from Cerracap last year
The company plans to use the latest funding towards technology and automation and team expansion.
The company is present in 10 cities in India currently, and plans to expand across the top 20 cities in India by the end of 2016, and the top 100 by the end of 2017, the press release said. It also claims to organise more than 150 weddings every month.
“We are also looking at getting into newer categories like decor, honeymoon packages, and enhance our customer experience by technology development like making virtual tours of venues on the website possible,” said Sandeep Lodha, founder and chief executive of Weddingz.in.
Weddingz.in provides wedding venue recommendations. It also connects users with wedding service providers such as photographers, makeup and mehendi artists and planners.
“Convenience of a one-stop shop for all wedding related services “at the best rates”, makes Weddingz.in an ideal platform for couples. Further sophistication and transparency to all stakeholders, disrupts the way the industry is structured,” said Swati Mehra, partner – Investments at Sixth Sense Ventures
Mehra claims that, Sixth Sense Ventures’ investment in Weddingz.in, is the fifth such made by it. It has also invested in retail chain for luxury watches Ethos, roadside assistance company CrossRoads, hyper-local logistics startup Grab, and oral care company JHS Svendgard .