Japan: Content marketing firm Somewrite acquired by Asahi Shimbun

Japan-based content marketing creation and distribution company Somewrite has announced being acquired by local media company Asahi Shimbun, according to a release.

Both companies have not disclosed the acquisition amount, but noted that there is synergy between the two parties. Asahi Shimbun, which runs a national daily broadsheet newspaper that has a circulation of eight million readers as of 2010, may start using Somewrite’s services to create owned media for its advertising clients.

Launched in September 2013, Somewrite has signed on more than 100 companies as clients, including human resources company Adecco and Japanese beer company Sapporo Breweries, according to a report. It had previously raised $1.1 million in a funding round from Japanese social gaming company GREE and other undisclosed investors in 2014. Clients can use its platform to place its content marketing articles on media channels in a relevant manner, essentially distributing the articles as native advertisements.

The deal will be finalised by the end of this month upon completion of the share transfer process. Going forward, Yasunari Shibata, Chairman and founder of Somewrite; Satoru Ikedo, the COO of Somewrite; Soraseed Startups, a venture fund started by Shibata; and GREE will no longer own shares in the startup.

However, Shibata and Ikedo will continue to guide the company by sitting on the company’s board of directors. Asahi Shimbun will also appoint a director from its end to manage the company accordingly.

Also Read:

Bank Mandiri’s new CEO on look out for acquisitions in SEA

Japan’s Rakuten adds $100m more to its Global Investment Fund

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.