The healthcare search engine helps patients find and compare private medical clinics is conducting a strategic expansion into the Singapore market, in response to growing demand from private patients. According to the healthcare search engine, it lists 125,000 clinics globally and saw 17.5 million visitors in 2015, with patients able to compare and book treatments across a wide range of elective, self-pay medical treatments.
WhatClinic.com maintains operation in over 127 countries and employs a team of over 60 people in its Dublin headquarters. It maintains offices in the UK, Poland, Brazil and Malaysia.
Following its acquisition of a UK dental booking competitor earlier in the year, the venture will be rolling out real-time booking technology for dental patients as part of the Singapore expansion.
To date, the site lists approximately 600 private doctors, dentists and plastic surgeons on its Singapore pages, and over the past 24 months has observed a 307 per cent increase in enquiries from local patients, with a 97 per cent increase in enquiries from patients looking to get treatment in Singapore.
This enquiries originate primarily from Australia, Indonesia and the Philippines, with WhatClinic claiming that the past three months has witnessed over 430,000 people visiting the site seeking dental treatments in Singapore. The expansion is aimed at supporting consumer choice in Singapore and will be engaging with dentists and doctors, as part of plans to triple local coverage before the end of 2016.
The main area of focus will be on dental clinics, in order to support the growth of demand for treatments like braces and dental implants, where enquiries have risen 61 per cent and 94 per cent respectively.
Commenting on the expansion, King said “We are extremely pleased to be able to support expansion into the Singapore market. We know that private healthcare consumers in Singapore want more choice because they have told us so. We believe that by giving them all the information they need, they can make empowered choices for themselves, and for their families. By delivering comprehensive choice, we can drive up quality and service for all patients.”
Last year, Whatclinic.com made a strategic acquisition of a UK dental booking competitor, Toothpick, whose real-time booking capabilities are being integrated and rolled out for all dentists listed on WhatClinic. This is due to what King perceives as a crucial benefit for patients under time pressure in Singapore’s market.
King concluded: “Real-time booking is the future of dental care, especially for routine treatments like teeth cleaning, or for emergency dental care. That’s why, as we continue to engage with consumers and clinics, we will be investing significant engineering resources into the strategic integrations needed to support the preferred dental booking platforms of Singapore dentists.”