amoCRM’s CEO Mikhail Tokovinin said, the deal will see 1C help the startup realise its potential in the domestic market and support its international development. amoCRM’s cloud service contains information for every client, all active negotiations, current contracts and future deals.
It also features smart search and analytics functions, tags and filtering as well as mail, webiste, VoIP and mobile integration. After a free trial period, clients are billed anywhere between $15 and $45 per month.
amoCRM also does not require any installation or setup: “You don’t even need to have a PC, you can work with amoCRM using a smartphone or tablet,” said the company. 1C has been gaining traction with acquisitions over the past year.
Back in September, 1C acquired a controlling stake in Moscow-Based startup Quick Resto. Financial details surrounding that deal were not disclosed but 1C maintained that it will develop the company further with its founders.
Then in April, 1C acquired a 27.06 per cent stake in Megaplan, a Russian corporate CRM solution provider for an undisclosed sum. The company now holds a 99 per cent equity interest in Megaplan after acquiring a 51 per cent stake in Megaplan back in 2012.
A comparable M&A deal in this space is the recent acquisition of Foodpandas’ Russian unit, with its corresponding assets and operations, by the Mail.Ru Group in a $100 million deal. The acquisition of Delivery Club will help Mail.ru expand beyond social networks and games, with the ability to leverage on its social infrastructure to strengthen this new mobile e-commerce play.