Armed with fresh funding of around $65 million, Indian education technology firm BYJU’s has acquired Bengaluru-based Vidyartha, a data-driven platform offering customised learning guidance to students.
“This acquisition strengthens BYJU’s efforts to create highly personalized learning experiences for the students using the application,” the company said in a release.
While the company did not disclose the financial details of the deal, a Times of India report pegs the value at close to Rs 50 crore ($7.4 million).
Last year, BYJU’s, which is owned by Think and Learn Pvt. Ltd, raised around $15 million from World Bank arm International Finance Corp, prior to which it had raised $50 million from the Chan Zuckerberg Initiative, a personal fund set up by Facebook Inc. founder Mark Zuckerberg and his wife Priscilla Chan, and existing investors Sequoia Capital, Belgian investment firm Sofina SA, Lightspeed Venture Partners and Times Internet Ltd.
The company, founded by Byju Raveendran in November 2011, provides learning programmes for students of Classes VI to XII and for competitive examinations such as JEE, CAT, IAS, GRE and GMAT, among others.
Vidyartha started as a career guidance platform for students and later began academic profiling of students by partnering with schools. It now offers a full-fledged assessment platform that goes beyond the report card of a student and assesses their interests, personality traits, aptitudes and skills through its proprietary assessments, and uses this data to form a personalised learning plan (PLP) for them.
“We could not have found a more complimentary fit. While Vidyartha focuses on deep profiling students, creating their Personalized Learning Plan and highlighting their learning gaps, BYJU’S addresses these gaps and completes the loop. Together, it is a complete and seamless solution for the students,” Vidyartha co-founders Navin Balan and Priya Mohan said.
This partnership will help the BYJU’s to develop and create highly personalised learning experiences for students using the learning app.
“As India’s largest ed-tech company, we are constantly innovating to create highly personalized learning products and Vidyartha will supplement our efforts in doing so,” said Byju Raveendran, Founder & CEO of BYJU’s The Learning App.