<article><p style="text-align: justify;"><span style="color: #000080;"><a style="color: #000080;" href="http://www.dealstreetasia.com/tag/matrix-partners-china/" target="_blank"><strong>Matrix Partners China</strong></a></span> has led a RMB100 million ($14 million) series A round in Shilili Hotel, a honeymoon-themed chain founded in 2013.</p></article>

<p style="text-align: justify;"><span style="color: #000080;"><a style="color: #000080;" href="http://www.dealstreetasia.com/tag/matrix-partners-china/" target="_blank"><strong>Matrix Partners China</strong></a></span> has led a RMB100 million ($14 million) series A round in Shilili Hotel, a honeymoon-themed chain founded in 2013.</p>
<p style="text-align: justify;">The brand &#8211; which operates seven hotels &#8211; targets young adults with offerings that involve a romance-themed and luxury hospitality experience. These hotels operate in China&#8217;s Yunnan province with one property in Guangxi.</p>
<p style="text-align: justify;">Shilili Hotel forecast that its annual revenue for 2017 will reach RMB200 million ($28 million). Its previous funding includes a RMB30 million ($2 million) pre-Series A round from individual investor Li Chi and his <span style="color: #000080;"><a style="color: #000080;" href="http://www.chinacopower.com/HomeEN/about" target="_blank"><strong>Co-Power Capital Management Co., Ltd.</strong></a></span> in July 2016. According to its website, Co-Power is managing a portfolio valued in excess of $600 million.</p>
<p style="text-align: justify;">Shilili Hotel plans to use the proceeds to open hotels under two different themes &#8211; Love Utopia and Art Hotel &#8211; later this year, in addition to establishing an additional 46 to 56 hotels. This includes three Art Hotels and three Love Utopia hotels across China.</p>
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<p>China’s hotel industry has experienced significant growth, with an ATKearney <span style="color: #000080;"><a style="color: #000080;" href="https://www.atkearney.com/documents/10192/982632/Chinas_Hospitality_Industry.pdf/72ed00fb-1cad-4798-a1a1-1552604bc72e" target="_blank"><strong>report</strong></a></span> estimating it to be a $44 billion business with 2.5 million hotel rooms as of 2013.</p>
<p>2016 saw a number of comparable boutique hotel operators secure venture funding. Chinese startup Xbed, which provides self-service hotels rooms, raised RMB50 million ($7 million) from QF Capital and <span style="color: #000080;"><a style="color: #000080;" href="http://dealstreetasia.com/tag/gobi-partners" target="_blank"><strong>Gobi Partners</strong></a></span> in December 2016 while boutique hotel and service apartment brand AtourHotel raised RMB599 million ($91 million) in 2016.</p>
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<p>All hospitality segments will experience growth for the 2013-2023 period, with mid-scale and budget segments experiencing the greatest growth, with China&#8217;s lower tier cities seeing greater growth due to continued demand for meetings, incentives, conferences, and exhibitions (MICE). Travel accommodations will also be driven by the proliferation of high-tech and industry parks.</p>
<figure id="attachment_65080" aria-describedby="caption-attachment-65080" style="width: 700px" class="wp-caption aligncenter"><a href="http://www.dealstreetasia.com/wp-content/uploads/2017/02/ATKearney-2013-China_hospitality-1-1.png" rel="attachment wp-att-65080"><img loading="lazy" decoding="async" class="wp-image-65080 size-full" src="http://www.dealstreetasia.com/wp-content/uploads/2017/02/ATKearney-2013-China_hospitality-1-1.png" alt="atkearney-2013-china_hospitality" width="700" height="419" srcset="https://media.dealstreetasia.com/uploads/2017/02/ATKearney-2013-China_hospitality-1-1.png?w=700 700w, https://media.dealstreetasia.com/uploads/2017/02/ATKearney-2013-China_hospitality-1-1.png?resize=768,459 768w" sizes="(max-width: 700px) 100vw, 700px" /></a><figcaption id="caption-attachment-65080" class="wp-caption-text"><span style="color: #ff0000;"><strong>Credit: ATKearney</strong></span></figcaption></figure>
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<p style="text-align: justify;"><span style="color: #ff0000;"><em><strong><a style="color: #ff0000;" href="http://www.dealstreetasia.com/stories/china-fosuns-tourism-unit-eyes-fundraising-for-overseas-ma-65009/">China Fosun’s tourism unit eyes fundraising for overseas M&amp;A</a></strong></em></span></p>
<p style="text-align: justify;"><span style="color: #ff0000;"><em><strong><a style="color: #ff0000;" href="http://www.dealstreetasia.com/stories/chinas-qs-capital-raises-14-m-for-early-stage-new-consumer-spaces-64971/">China’s QS Capital raises $14m debut fund for early stage investments</a></strong></em></span></p>
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Matrix Partners China has led a $14m Series A into Shilili Hotel, a brand which specialises in niche hospitality experiences. 

Matrix China leads $14m Series A in Shilili Hotel brand

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Matrix China leads $14m Series A in Shilili Hotel brand

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