After 70 years of shunning acquisitions, Ferrero helmsman breaks tradition

After 70 years of shunning acquisitions, Ferrero helmsman breaks tradition

Ferrero Rocher chocolates box is seen in this picture illustration taken October 22, 2017. REUTERS/Stefano Rellandini

For almost 70 years, family-owned chocolate group Ferrero shunned acquisitions, relying completely on its ability to grow on its own and dream up new products. Those days are gone.

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