After 70 years of shunning acquisitions, Ferrero helmsman breaks tradition

Ferrero Rocher chocolates box is seen in this picture illustration taken October 22, 2017. REUTERS/Stefano Rellandini

For almost 70 years, family-owned chocolate group Ferrero shunned acquisitions, relying completely on its ability to grow on its own and dream up new products. Those days are gone.

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