China’s Bright Food to sell Weetabix to Post Holdings for $1.76b, Baring Asia exits

A customer places a packet of Weetabix breakfast cereal, produced by Weetabix Ltd., is into a shopping cart in this arranged photograph at a supermarket in Slough, U.K., on Monday, April 23, 2012. Photographer: Jason Alden/Bloomberg

U.S. cereal company Post Holdings has agreed to buy British brand Weetabix from China’s Bright Food Group Co Ltd in a 1.4 billion pound ($1.76 billion) deal that will expand its international business, the companies said on Tuesday.

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