<article>Australian crowdsourcing platform for brands and retailers, Snooper, has secured an A$1 million ($755,687) investment in a funding round led by <a href="http://dealstreetasia.com/tag/Microequities-Venture-Capital-Fund">Microequities Venture Capital Fund</a>.</article>

Australian crowdsourcing platform for brands and retailers, Snooper, has secured an A$1 million ($755,687) investment in a funding round led by <a href="http://dealstreetasia.com/tag/Microequities-Venture-Capital-Fund">Microequities Venture Capital Fund</a>.
Following the investment, Daniel Szekely of Microequities will join the Snooper board, the startup said in an official statement.
Snooper claims to offer a cost-effective way for brands and retailers to monitor the execution of their sales and marketing strategies in store, in real time, whilst also providing consumers with a platform to make some extra cash from their smartphone.
The platform allows brands and retailers to connect with their shoppers around the country by uploading paid ‘missions’ to collect in-store data. Shoppers are also able to share their findings and experiences in real time via the Snooper app.
Snooper said the funding will be used to fuel its growth in the Australian market, recruit talent, strengthen its user base in regional areas and develop innovative new features in close collaboration with flagship clients.
“Snoopers’ early adoption by major global brands is indicative of an industry in real need of a technology solution for a problem that can&#8217;t be solved with traditional processes. Driven by the needs of its clients, the business has grown quickly to have a national presence and is now ready to dominate not only the Australian market but the global market as well,” said Szekely.
Snooper was launched late in 2016 by Romain Stas, a former consumer products marketing executive at L’Oréal, and Laurie Wespes, a former team leader at Bain &amp; Company and an expert in FMCG growth strategy. Its early clients include Heineken, Unilever and Coca-Cola.
For Microequities Venture Capital Fund, the investment in Snooper comes after it co-led a round of funding in Biteable, an Australian on-demand video production software early in April.
Also Read:
<a style="color: #ff0000;" href="https://www.dealstreetasia.com/stories/41301-41301/">Singapore: Cellwize acquires Israeli crowdsourcing solutions startup CrowdX</a>
<a style="color: #ff0000;" href="https://www.dealstreetasia.com/stories/ico-australia-corporate-regulator-96911/">ICOs to be “key focus”, says Australia’s corporate watchdog</a>
<a style="color: #ff0000;" href="https://www.dealstreetasia.com/stories/australia-kirkland-stawell-mines-microequities-vc-fergus-88820/">Australia: Kirkland divests stake in Stawell Gold Mines; Microequities VC Fund backs Fergus</a>
&nbsp;
&nbsp;

The investment was led by Microequities Venture Capital Fund and it has appointed Daniel Szekely to the Snooper board.

Australia's crowdsourcing app Snooper raises $756k in funding

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief

Australia's crowdsourcing app Snooper raises $756k in funding

Start your deal-making journey now!

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief