Singapore: AdAsia buys Japanese trading publisher FourM

Kosuke Sogo, CEO-Founder of AdAsia.

Singapore-based AdAsia Holdings has acquired Japan’s publisher trading desk company FourM which will be integrated into its existing solutions to form AdAsia Digital Platform for publishers.

FourM has secured more than 100 premium publishers in Japan that deliver over a combined five billion impressions a month. It is also a Google Certified Publishing Partner.

“The acquisition provides our clients with immediate access to private marketplace deals with premium publishers in Japan. Additionally, FourM’s publisher solutions will allow us to better match advertisers to publishers across the region,” Kosuke Sogo, CEO and co-founder of AdAsia, said.

AdAsia Holdings currently has offerings for marketers, advertisers and publishers across display, video and native advertising within the AdAsia Digital Platform and CastingAsia, an AI-driven influencer marketing platform.

The Singapore-headquartered company has focussed on the Southeast Asian market since it was established in April 2016. A year later, it raised $12 million in series A from JAFCO and has rapidly expanded into Japan, China, Hong Kong and Taiwan.

Last week, it secured additional $2.5 million in series A from Hisanori Watanabe and publicly listed news app provider, Gunosy.

In an interview with DEALSTREETASIA, Kosuke said that it would use the funding to increase its market share in existing countries including geographical expansions into Dubai, India and Russia next year.

“We focus on growing our business in Hong Kong, Japan, China and Taiwan aggressively and we hire a lot of people at the moment,” he said.

The startup currently has 10 offices in nine countries, including recent office expansions in Bangkok, Ho Chi Minh City and Tokyo. It has a total headcount of over 210 staff and more than 350 clients globally.

AdAsia generated upwards of $12.9 million in revenue in 2016 and has been operating at a profit since then. Kosuke said that it targets the revenue would increase to $28 million this year and jump to $78 million in 2018, following its aggressive expansion.

Besides, it will soon launch a new product, which remains an AI-driven matching platform but serves the human resource sector.

“Our first product is related to marketing, so the next one will be a HR tool. We have developed a platform to match candidates and employers, which we believe it will receive a good response and help us to hit our target,” he said.

Earlier, he told the media that it eyes the listing on Hong Kong mainboard or Tokyo Stock Exchange in 2019. “We have talked to some sponsors and we are now considering the listing on either NASDAQ or Hong Kong mainboard instead,” he added.

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Singapore: AdAsia Holdings makes hard close of Series A at $14.5m