MY Dealbook: AdEasy raises capital; HeiTech Padu seeks $4.7m for MyPay

Kuala Lumpur, Malaysia. Photo: Pixabay

AdEasy, an online marketplace for buying offline advertisement space, has raised around 850,000 Ringgit ($200,000) from angel investors. Meanwhile, HeiTech Padu Bhd is seeking up to 20 million Ringgit ($4.7 million) of funding to support its e-government service payment platform MyPay.

Adtech startup AdEasy raises funding

Malaysia-based online marketplace for buying offline advertisement space AdEasy has raised around 850,000 Ringgit ($200,000) from angel investors, according to an announcement.

Founded by industry veterans Melissa Sim and COO Therine Goh in 2017, AdEasy plans to use the capital raised to improve its user experience and expand its technology on campaign planning and analytics.

With the current funding, AdEasy has raised a total amount of over 1.8 million Ringgit ($455,000). The previous funding rounds included a successful crowdfunding campaign through the pitchIN platform and a seed funding round from the country’s early stage financier Cradle.

AdEasy clients include global and regional companies such as FashionValet, WeWork and Klook. The company provides a more efficient process to explore offline advertising through its a digital solution.

HeiTech Padu seeks $4.7m funding for payment platform MyPay

Malaysia-based global IT system and technology provider HeiTech Padu Bhd is seeking up to 20 million Ringgit ($4.7 million) of funding to support its e-government service payment platform MyPay.

HeiTech Padu owns MyPay through its unit Dapat Vista (M) Sdn Bhd.

The new funding would be used to advance technology, particularly security development. Besides, it will also be used to wider its consumer base.

MyPay chief technology officer Joshua Smith said the payment platform will sign up 300,000 users in the short term, and up to a million users in the medium term.

HeiTech Padu holds an 80 per cent stake in Dapat Vista, while three individuals own 20 per cent.