India: Advisorymandi.com raises $36m from EST Group

Kaushlendra Singh Sengar, founder, Advisorymandi.com

Advisorymandi.com has raised $36 million from the EST Group, a financial conglomerate.

The startup, founded in 2015 by Kaushlendra Singh Sengar, is a technology-driven platform in the investing space.

It is trying to build a single window multi-asset investment platform, where the process of selecting the right investment product according to the risk appetite of users and the expected return is highly simplified by an unparalleled framework, through which a user with even 100 can start investing with confidence to build a corpus for the future.

“The funds will be used to strengthen our ecosystem by integrating multiple stock brokers, insurance brokers, asset management companies, and research houses to build a multilingual investment platform starting with equity, commodity, and currency assets classes,” Sengar said.

Investment in stock market requires in-depth research and expertise.

Retail investors find it difficult to get the right information and resource at the right time and in absence of this they lose their wealth and faith in the stock market, said Sengar.

Advisorymandi.com, which has more than 260 Securities and Exchange Board of India (Sebi) registered analysts on its platform, conceptualizes solving the challenges of the advisory industry.

“There is a huge gap in the investing environment in India with no proper system where a retail investor/trader can analyse the performance and decide about services of the analyst/advisor. It is very difficult for them to choose and connect with the right advisor at the right time, among so many advisory companies available. We simplify the process of selecting the analyst by creating an unparalleled framework where unbiased and transparent continuous past performance of the analyst can be viewed along automated ranking and rating based on their accuracy and followers. The path of investment then becomes easy if the right resource is available according to particular needs and requirement,” said Sengar.

Advisorymandi.com thus is changing the face of Indian stock market advisory industry. “Our strongest differentiation is that our brand became the most sought after when we launched PAC (pro advisory championship) powered by CNBC Awaaz, and got over 50 lakh viewership. We also provide powerful tools and features to advisors and stock brokers to assist them in making the right forecast and generating the accurate tips for investors. Accuracy gets rewarded and the ratings of the advisors grow thereby,” he said.

The article was first reported on livemint.com