Pakistani women’s fitness startup AimFit has raised a $1-million seed round led by Pakistan-focused fund Indus Valley Capital. The round was also joined by other local angel investors including a unicorn founder and the founding team of Pakistani startup Atoms.
AimFit was founded in 2014 by Oxford-educated sisters, Mahlaqa and Noor-ul-Hira Shaukat, in Lahore. Upon their return from the UK, Mahlaqa and Noor discovered a lack of female fitness spaces in Pakistan which led to the start of AimFit.
