AirAsia expands e-commerce offerings in Singapore; adds fresh produce, grocery tabs

REUTERS/Chaiwat Subprasom

Malaysian carrier AirAsia Group’s airasia super app has expanded its e-commerce offerings in Singapore by including fresh produce and groceries in the basket, per a company statement.

The move follows the launch of its food delivery service, airasia food, in Singapore in March.

AirAsia is looking to onboard merchants in the fresh produce, groceries and sundry daily needs categories on its super app. 

“The super app is underpinned by the robust ecosystem of Airasia Group, as well as Teleport’s logistics infrastructure. After the successful launch of airasia food (food delivery service) here in February, we are now ready to expand our e-commerce offerings to include other categories as well such as fresh produce, groceries and sundry delivery,” airasia super app head of e-commerce Lim Ben-Jie said. 

AirAsia is offering a first-month 0% commission launch perk to merchants onboarding its app.

The COVID-19 pandemic, which has severely affected the group’s mainstay airline business, has prompted AirAsia to focus on its non-aviation verticals. The app expansion comes at a time when the group’s airline operation continues to suffer as travel restrictions are put into place with many countries experiencing the third wave of the pandemic.

 The group continues to accelerate its offerings within the digital pillars including the launch of airasia beauty in Malaysia and Indonesia and airasia food in Singapore and Penang, it said in a document attached to its financial results filing dated May 27.  

“We are encouraged by the early signs from our digital transformation to become Asean’s super app of choice and expect our digital and non-airline revenues to contribute around 50% to the group in five years,” it added.

Last month, AirAsia had injected $53.27 million in its financial services unit Big Pay Pte Ltd through its wholly-owned subsidiary AsiaAsia Digital Sdn Bhd, a regulatory filing with Singapore’s Acra showed.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.