Data analytics startup AiSensum raises seed funding from 500 Startups

The 500 Startups logo is displayed at the company's Capital Towers office in Singapore. Photo: Ipsita Ray/DEALSTREETASIA

Jakarta-headquartered AI and big data analytics startup AiSensum has raised an unspecified amount in seed financing from 500 Startups via its Southeast Asia-focused 500 Durians II fund, it announced on Tuesday.

Launched in February 2018, AiSensum’s main revenue generator is an analytics platform that helps companies identify new revenue streams using their existing data.

The startup said that it has secured several partnerships in e-commerce, telecommunications, pharmaceuticals and finance sectors in Southeast Asia and its platform analyses over 45 million transactions for these customers.

“With the Internet revolution and e-commerce increasing at nearly 20% CAGR, industries like telecommunication, retail, pharmaceuticals, finance have become very dynamic and changes happen on a weekly basis. Traditional ways of conducting surveys to gather insights takes 2 to 3 months which isn’t effective to clients who want to take decisions based on current market dynamics,” said AiSensum chief analytics officer Nitin Sharma.

Khailee Ng, Managing Partner, 500 Startups. said: “We are now in the era of data warfare. The most valuable, proprietary data streams, and the most intelligent use of it will determine which business survives or thrives. AiSensum is at the nexus of this, not only by helping businesses gain new revenue engines with the latent data they have, but also provide decision makers with real time intelligence from sources never seen before.”

AiSensum’s competitors include traditional research houses such as Nielsen that build their business from old-world data.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.