Alibaba invests in European luxury fashion platform ORDRE, picks minority stake

Alibaba invests in European luxury fashion platform ORDRE, picks minority stake

Employees and visitors take selfie photographs in front of Alibaba Group Holding Ltd. signage at the company's headquarters in Hangzhou, China, on Friday, Sept. 8, 2017. Photographer: Qilai Shen/Bloomberg

To entrench itself in the global fashion arena, Chinese technology conglomerate Alibaba Group has made a minority stake investment in ORDRE, a technology-powered European online luxury wholesale platform.

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