Shopee's rise in Vietnam forces Lazada to shift gears in battle for ASEAN e-commerce

Shopee's rise in Vietnam forces Lazada to shift gears in battle for ASEAN e-commerce

Photo: Sea Ltd website

For Nguyen Ngoc, a merchant in Ho Chi Minh City selling blouses and wallets, a typical way to reach online customers is through Facebook. But these customers often ask to switch to online marketplace Shopee for payment.

Ngoc understands why: Shopee is known for free deliveries.

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