It was the second round of investments made by the $129 million (HKD1 billion) fund since e-commerce giant Alibaba launched it last November as a non-profit initiative.
The fund’s executive director Cindy Chow said, they found the business models of the three startups as significantly feasible.
Founded in 2014, Grana secured $3.5 million last February in a seed funding led by Golden Gate Ventures. Although its customers can only place orders online, Grana has adopted an offline-to-online approach by setting up a series of temporary pop-up stores in its markets.
The Grana investment was a $10 million Series A funding round led by Alibaba, with co-investment from existing investors Golden Gate Ventures and Hong Kong-based MindWorks Ventures.
Nosh, meanwhile, is a certified partner of online food catering service Maidan, Rocket Internet’s online food delivery Foodpanda, and London-based app maker for taking out food called Deliveroo.