Amazon India to diversify, build up private label business to take on Flipkart

Amazon India to diversify, build up private label business to take on Flipkart

Boxes move along a conveyor belt at an Amazon Fulfillment Center on Cyber Monday in Tracy, California, U.S. November 28, 2016. REUTERS/Noah Berger

Amazon India is looking to rapidly scale up and expand its private label business by launching brands in new categories this year, even as the online retailer looks to close the gap with arch-rival and e-commerce market leader Flipkart, which has also made an aggressive push into private labels over the past year.

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