Mukesh Ambani elbows his way into Indian retail with big festival discounts

Mukesh Ambani elbows his way into Indian retail with big festival discounts

Mukesh Ambani. Photographer: Simon Dawson/Bloomberg

Billionaire Mukesh Ambani obliterated rivals in India’s telecommunications sector by selling $2 data plans and free voice calls. Four years later, he’s deploying a very similar tactic — cutthroat pricing — to gain an edge in the country’s increasingly competitive e-commerce space.

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