Boutique international investment group Mayfair 101 has invested $1 million in Malaysia-based SportsFix, a live streaming sports platform for the ASEAN region. This initial financing round will fund the expansion of its business operations and services to Indonesia, Thailand and other ASEAN markets in the coming months.
Headquartered in Kuala Lumpur, SportsFix delivers local, regional and international live sports content to mobile devices via SportsFix.tv to a broad range of sports fans across ASEAN. It launched its platform in Malaysia in August 2017 and claims it is on track to emerge as the market leader in live sports streaming in the region.
SportsFix has already launched in Malaysia with both Digi and CELCOM Axiata, two of the major mobile operators in the country, streaming live games and video on demand.
Mayfair 101’s Managing Director James Mawhinney said, “The platform was a natural choice for us given the ASEAN region has one of the highest uptake rates of mobile data consumption and a rising interest in local and international sports.”
In the long term, the firm is planning to produce its own original content across Southeast Asia, beginning with the inaugural Boost SportsFix Super Cup this month, along with its potential for undertaking an ICO to substantially increase its array of media content and expand its user base.