ASEAN live streaming platform SportsFix secures $1m from Mayfair 101

Photo: Pixabay

By Shiwen Yap

January 19, 2018

Boutique international investment group Mayfair 101 has invested $1 million in Malaysia-based SportsFix, a live streaming sports platform for the ASEAN region. This initial financing round will fund the expansion of its business operations and services to Indonesia, Thailand and other ASEAN markets in the coming months.

Headquartered in Kuala Lumpur, SportsFix delivers local, regional and international live sports content to mobile devices via SportsFix.tv to a broad range of sports fans across ASEAN. It launched its platform in Malaysia in August 2017 and claims it is on track to emerge as the market leader in live sports streaming in the region.

SportsFix has already launched in Malaysia with both Digi and CELCOM Axiata, two of the major mobile operators in the country, streaming live games and video on demand.

Mayfair 101’s Managing Director James Mawhinney said, “The platform was a natural choice for us given the ASEAN region has one of the highest uptake rates of mobile data consumption and a rising interest in local and international sports.”

In the long term, the firm is planning to produce its own original content across Southeast Asia, beginning with the inaugural Boost SportsFix Super Cup this month, along with its potential for undertaking an ICO to substantially increase its array of media content and expand its user base.

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In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.
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