Asia Digest: Silverlake rolls out new product; Yoopies acquires HK’s HelperChoice

Photo by Verne Ho on Unsplash

Malaysia’s Silverlake Digital has launched MYTHEO, a personalized digital investment service, while Paris-based babysitter seeking platform Yoopies has acquired Hong Kong-based HelperChoice.

Malaysia’s Silverlake Digital in pact with Japan’s Money Design 

Malaysia’s Silverlake Digital INX, a member of Silverlake Group, and Japanese Money Design have launched MYTHEO, a personalised digital investment management service for Malaysian customers, the company said in a statement on Tuesday.

Through a joint-venture company named GAX MD, MYTHEO expects to support financial literacy and inclusiveness, especially for millennials.

Malaysia is seen as an attractive market for financial services as it has a relatively young and tech-savvy population, aged between 22 and 40 years old, making up 29 per cent of the country’s population.

MYTHEO’s technology offers customers e-payment service, biometric recognition, voice activation commands, chatbot, and big data analysis.

French platform Yoopies acquires HK-based HelperChoice

Yoopies, a French babysitter seeking platform, has acquired HelperChoice, a Hong Kong-based platform that connects foreign domestic workers with families seeking helpers.

Non-resident workers often pay illegal fees to recruitment agencies or even loan sharks to be able to work in Hong Kong or Singapore. HelperChoice, which operates in both these markets, claims to have facilitated over 50,000 recruitments since its inception in 2012.

With the acquisition of HelperChoice, Yoopies will strengthen its presence in Asia and develop its business beyond Europe, a statement said.

Yoopies, founded in 2011, secured 4.2 million euros in its Series A financing round in 2017 from Silicon Valley-based Runa Capital and Franco-German venture capital firm Xange. The company previously acquired two European babysitter seeking platforms, findababysitter.com and Yokoro.