US-based Motorsport Network has acquired Motoring Media Network (MMN), a content and communications agency in Australia that creates and delivers branded content for the automotive industry.
Motorsport Network is a global technology and digital media company that offers TV and digital content, live events, merchandising, gaming, social networking, car shopping expertise, among others.
Financial terms of the transaction were not disclosed.
MMN will spearhead the launch in Australia of the ninth international edition of Motorsport Network’s Motor1.com, a global source of online car reviews, news, and information.
Leading the new Australian venture will be MMN founder Matthew O’Malley. Additional languages and markets will be launched in the upcoming months through both expansion and new acquisitions.
European Operations Motor1.com president Geoff Love said O’Malley brings a wealth of experience to his new role as CEO of the business.
“The Motorsport Network portfolio of businesses, including Motor1.com and Motorsport.com, will now be driven forward by Matthew and his team,” Love said.
In addition to spearheading Motor1.com’s Australian expansion, the new Motorsport Network office in Sydney will continue to offer locally created custom print and video content, along with design and production for automotive manufacturers, as well as running corporate track days for auto brands and tyre manufacturers.