Australia: ShopWings, Grocery Butler merge to form new online store

Visual from the company's Twitter page.

ShopWings and Grocery Butler, two of Australia’s leading online grocery shopping destinations, disclosed on Thursday a merger of equals by combining their operations into one single entity.

The merger process that was started early May – operating under the ShopWings brand – is designed to further accelerate the shift from offline to online grocery shopping, operating in Sydney, Brisbane and Melbourne.

Shopwings and Grocery Butler said that there is a huge market opportunity in offering virtual grocery stores.Both companies foresee industry revenues to grow by more than 15 per cent per annum in the coming years.

Australia-based startup accelerator BlueChilli will support the ShopWings merger. It remains a part of the Asia Pacific Internet Group (APACIG), the joint venture between Oreedo and Rocket Internet.

The merger’s management team will be headed by current ShopWings COO Guillaume Ang who will later become the CEO of the joined entity, while Grocery Butler CEO Michael Parthenides will lead Melbourne operations.

Manutea Dupont, the present managing director for ShopWings will remain on the entity’s board of director along with Michael Parthenides.

The merger is expected to create synergies in technology, an enhanced logistics network, an increased client base of more than 15,000 and complementary geographical footprint.

“The merger accelerates the pace at which we will reach our current 18 month objectives. Their tech-focussed team and brilliant technology stack are a perfect match for Grocery Butler,” Parthenides said. “We bring to the table our diverse customer base, more than 80 personal shoppers, a complimentary geographical footprint and a capital-efficient approach to business.”

Dupont, meanwhile, believes the merger will help ShopWings strengthen its geographical footprint.

“We will continue to focus on our unique offerings such as ALDI and Coles in the same order or same day IKEA delivery,” Dupont said.

“We are convinced of the strategic benefits of the alliance between ShopWings and Grocery Butler, forming a strong market leader with an impressive track record in technology, operations and sales,” Ang said.

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Following vacancies can be applied for (only in Singapore).   

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.