<article>Brisbane-based <a href="https://www.dealstreetasia.com/?s=Simple">Simple</a>, that operates a marketing resource management platform, has snagged $17 million in funding to support the rollout of its platform globally.</article>

Brisbane-based <a href="https://www.dealstreetasia.com/?s=Simple">Simple</a>, that operates a marketing resource management platform, has snagged $17 million in funding to support the rollout of its platform globally.
The Australian firm said that the latest round was led by Sydney-based PE firm <a href="https://www.dealstreetasia.com/?s=BBRC%20Private Equity">BBRC Private Equity</a>. Existing investor <a href="https://www.dealstreetasia.com/?s=Perle%20Ventures">Perle Ventures</a> also increased its investment by joining the latest funding round.
&#8220;The fresh round of capital will expedite Simple’s expansion into new markets in Europe and further develop its existing business in the US,&#8221; the company said in a statement posted on its website.
The latest round came nearly two years after the company secured A$10 million ($7.3 million) in venture funding backed by Australian VC firm Perle Ventures and <a href="https://www.dealstreetasia.com/?s=SparkLabs%20Global Ventures" target="_blank" rel="noopener">SparkLabs Global Ventures</a>.
It also followed a partnership with Microsoft’s cloud business, which includes engineering and marketing support, as well as a co-selling arrangement expected to drive strong growth for Simple’s MRM software in key markets.
Simple’s platform enables enterprise marketing teams to plan and manage their campaigns. The firm said it harnesses artificial intelligence and knowledge in marketing operations to provide marketers new insights into the effectiveness of their marketing campaign.
“We are scaling up the US team to take full advantage of our Microsoft partnership and other alliances so we can disrupt the marketing resource management sector,” said Simple Chief Executive Officer Aden Forrest.
The funding injection, he added, will also enable Simple to bring its plans forward and further expand in other markets.
Forrest, who has a track record of building fast-growing marketing technology businesses in the region including Marketo, Salesforce.com, and Siebel, said BBRC’s investment validated the global market opportunity available to Simple’s new Intelligent Marketing Platform.
The investment is BBRC Private Equity’s first after it was established as part of BBRC’s new Capital Management division earlier this year.
Simple was founded in 2008 by James Charlesworth and Russell Lister, former executives at APN News &amp; Media, while its current platform was launched in 2012.
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Brisbane-based Simple, a company that operates a marketing resource management platform, has cornered $17 million in funding that will support the rollout of its platform globally.

Australian marketing platform Simple raises $17m for global expansion

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Australian marketing platform Simple raises $17m for global expansion

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