Is there room for Woowa-backed Baemin in Vietnam's food delivery market?

After tasting success at home, South Korean food delivery unicorn Woowa Brothers Corp has now set its sight on Vietnam. Baemin, Woowa’s Vietnamese brand launched in May last year, expanded to Hanoi this June.

It is among the many startups to be drawn in by the potential of the country’s food delivery market. Though rivals like GrabFood, Now, and GoFood have established an early lead in this space, Baemin hopes to catch up backed by Woowa Brothers’ deep pockets.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter