Assiduus Global, a middleware infrastructure platform for global digital commerce, on Thursday announced that it has raised $25 million in its pre-Series B funding round led by Bajaj Finserv, a diversified financial services group.
The funding saw participation from Uncorrelated Ventures, Aaruha Technology Fund, Vikash Agarwal (Rupa Family Office), and other long-term institutional and family-office investors, the company said in a statement.
According to the company, it has reported growth in revenue since its previous funding round and has tripled its valuation, while maintaining profitability over multiple years.
The company said the proceeds will be used to deepen its AI and data capabilities, including areas such as predictive demand, pricing intelligence, and working-capital optimisation. It also plans to accelerate expansion across the Middle East, Europe, and Asia-Pacific, with Oman identified as a strategic regional hub, and to strengthen partnerships with enterprises as well as sovereign and government entities to support global trade ecosystems.
“Quadrupling growth while remaining profitable for seven straight years reflects disciplined execution and a business model built for endurance,” said Somdutta Singh, Founder & CEO of Assiduus Global Inc. “We are building global commerce infrastructure designed to compound across cycles, geographies, and generations.”
Headquartered in Atlanta, Assiduus said it supports more than 150 enterprise brands, operates in over 20 countries, including India, the UAE, the UK, Denmark, and integrates with more than 18 global marketplaces and quick-commerce platforms, offering services across cross-border distribution, fulfilment, compliance, and performance tracking.
