BIGO Technology sees strong growth as Web 3 fuels creator economy

BIGO Technology sees strong growth as Web 3 fuels creator economy

Mike Ong, Vice President, Bigo Technology

Singapore-based BIGO Technology, which operates the live streaming platform Bigo Live and short-form video app Likee, wants to tap on the burgeoning multibillion-dollar creator economy to grow its network and user base around the world.

More than 50 million people consider themselves as creators on social commerce platforms today, according to data from venture capital firm SignalFire. They create entertaining or educational content that is shared on the platforms, often connecting a brand to its potential consumers. Celebrities, too, use these platforms to connect with their fans and other content creators.

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