Bilibili CEO takes direct charge of company's gaming unit in bid to boost revenue

Bilibili CEO takes direct charge of company's gaming unit in bid to boost revenue

FILE PHOTO: The logo of online video site Bilibili Inc is seen at the China Digital Entertainment Expo and Conference, also known as ChinaJoy, in Shanghai, China July 30, 2021. REUTERS/Aly Song

The chief executive of China’s Bilibili Inc has taken over direct supervision of the company’s gaming department, according to an internal email seen by Reuters, as the Alibaba-backed company looks to boost revenue growth.

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