BNPL players, super apps, banks vie for space in SE Asia's pay-later party

Photo on Unsplash

This is the second of a two-part series on the BNPL landscape in SE Asia. In the first part, we looked at how BNPL is booming in SE Asia even as the model faces testing times in more mature markets.

The race for the buy-now-pay-later (BNPL) pie in SE Asia, especially Indonesia, appears to be drawn between two clear categories of contenders — standalone apps and ecosystem players — while traditional banks are emerging as a strong cluster as they partner with well-funded tech upstarts to join the pay-later party.

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