India: BookMyShow invests in online ticketing platform AtomX

Ashish Hemrajani, Founder and CEO, BookMyShow

BookMyShow has made an undisclosed investment in AtomX, a Pune-based payments technology company, the online ticketing and events platform said Tuesday. This strategic investment will provide BookMyShow customers an enhanced cashless experience for a host of on-ground events, it said.

As part of the deal, BookMyShow will leverage AtomX’s cashless payments platform on NFC cards, wristbands and keychains for digital payments at music festivals, sporting events, food festivals, concerts, etc. This will also allow users to store cash in the form of digital money in their NFC chip and simply tap and pay for food, beverages and merchandise instantly.

“As we broaden the out-of-home entertainment ecosystem, we continue to improve every aspect of that customer journey. This includes safer and smoother digital transactions both, while buying tickets and for on-ground services,” said Ashish Hemrajani, founder and chief executive of BookMyShow.

“We also strive to provide relevant data analytics, insights around events to vendors and organizers to better deliver the experience to our customers,” he added.

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