Online consumer products firm Branded Group raises $150m from Tiger Global, others

Online consumer products firm Branded Group raises $150m from Tiger Global, others

Pierre Poignant. Photographer: Paul Yeung/Bloomberg

Branded Group, a digital consumer products platform founded by former Lazada co-founder and CEO Pierre Poignant, announced raising $150 million in a funding round led by co-founder Target Global.

Other global funds, including Declaration Partners, Tiger Global, Kreos Capital, Lurra Capital, Rega Ventures, Kima Ventures, and Vine Ventures participated in the funding round, along with Zynga founder Mark Pincus, Shutterstock founder Jon Oringer, and Lazada co-founder Maximilian Bittner.

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