Other global funds, including Declaration Partners, Tiger Global, Kreos Capital, Lurra Capital, Rega Ventures, Kima Ventures, and Vine Ventures participated in the funding round, along with Zynga founder Mark Pincus, Shutterstock founder Jon Oringer, and Lazada co-founder Maximilian Bittner.
Launched in 2020, Branded partners with founders of third-party seller brands on Amazon and other marketplaces to help them in acquisitions, investments, improved operations, sourcing, and marketing.
The firm claims to have already acquired 20 marketplace brands in categories such as home, leisure, and lifestyle across Asia, the US, and Europe.
Branded, however, did not disclose the names of the 20 companies that it has acquired but said the “high-potential brands” have combined gross revenues of approximately $150 million.
“Our team will provide unmatched operations, marketing, business development, and supply chain expertise, serving as the partner of choice for entrepreneurs worldwide to scale their consumer brands and delight consumers on Amazon and beyond,” said Branded co-founder and CEO Pierre Poignant.
Poignant previously co-founded Lazada, which he led as CEO shortly after its sale to Alibaba. His co-founder at Branded, Michael Ronen, was founding managing partner of Softbank’s Vision Fund in Silicon Valley.
Branded, which has presence in Paris, Berlin, New York, Silicon Valley, and Miami, said it can leverage the expertise of its co-founders in helping brands build online presence better than doing it on their own.
Target Global, the lead investor in the funding round, is described as a co-founder of Branded Group. It is an international investment firm headquartered in Berlin, with more than $1.5 billion in assets under management.
Target Global’s portfolio includes companies such as used car trading platform Auto1, online food delivery firm Delivery Hero, global fintech firm Rapyd, travel management firm TravelPerk, digital insurer WeFox, and new mobility insurance provider Zego.