Industry needs more than vanity metrics, says Bukalapak’s Fajrin

Bukalapak’s Fajrin Rasyid at DEALSTREETASIA’s Indonesia PE-VC Summit 2019 in Jakarta. Photo: Ipsita Ray/DEALSTREETASIA

Muhammad Fajrin Rasyid, one of the co-founders of Indonesian internet marketplace Bukalapak, said that e-commerce plays should be evaluated based on “unsubsidised” transactions, or total payment volume (TPV) or gross merchandise value (GMV) that exclude sales promotions such as vouchers or rebates.

“We don’t depend on the subsidised transactions at all,” he said, noting that Bukalapak’s unsubsidised transactions are more than half of its total transactions.

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