BYD bets on Rever Automotive deal to take on Japanese, Korean EV rivals in Thailand

BYD bets on Rever Automotive deal to take on Japanese, Korean EV rivals in Thailand

FILE PHOTO-Security guards stand at the BYD booth at the Auto Shanghai show, in Shanghai, China April 19, 2023. REUTERS/Aly Song/file photo

Rever Automotive, headed by a member of the family that owns Thailand’s well-known Siam Motors Group, has become the exclusive dealer for BYD, giving the Chinese electric vehicle maker an edge to take over the lion’s share of the Thai EV market. The rise of this relatively obscure startup poses a serious threat to Japanese and South Korean automakers in the country.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter