China's Bytedance scouts for investments in Indian content startups

China's Bytedance scouts for investments in Indian content startups

The logo for Beijing ByteDance Technology Co.'s Jinri Toutiao mobile app is displayed at the company's headquarters in Beijing, China, Photographer: Giulia Marchi/Bloomberg

Bytedance Ltd, which owns the popular TikTok video-sharing app, will invest in Indian content startups to create a bouquet of apps to target new audiences, borrowing from its successful China playbook, two people familiar with the plans said.

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