TikTok’s parent ByteDance to discontinue Vigo apps in India

The logo for Beijing ByteDance Technology Co.'s Jinri Toutiao mobile app is displayed at the company's headquarters in Beijing, China, on Thursday, Aug. 17, 2017. Photographer: Giulia Marchi/Bloomberg

Chinese internet giant ByteDance has announced plans to discontinue its short video entertainment app Vigo India, and is directing its users to transfer all their content to its hugely popular video app TikTok, Entrackr reported.

In an app notification to its users ByteDance said, “We want to thank you for the time you’ve spent with Vigo. It’s you who made us who we are today. We regret to inform you that we’ll discontinue our service after 31st October 2020.”

The move comes as Vigo Video and Vigo Lite have reportedly struggled to attract a significant number of users in the country. Vigo Video and Vigo Lite are video sharing apps similar to TikTok. While TikTok has over 200 million users in India, Vigo Video had about 4 million monthly active users last month while Vigo Lite only had 1.5 million users, said a TechCrunch report.

In its message to users on Vigo apps, ByteDance said it will help them migrate their videos to TikTok. On TikTok, “you will be able to show your talent to a larger group of friends. We are eager to see you [there]!”.

ByteDance entered India in September 2017 through its live-streaming app Vigo Video. A year later, it took the Indian social media market by storm with the launch of TikTok. Apart from Vigo and TikTok, ByteDance’s also owns Indian-language news app Helo, and music streaming service Resso.

A year ago, Mint reported that ByteDance has set up a team to scout for companies in content, social commerce and education technology in a bid to target new audiences. The company is planning to expand its userbase in the Indian market.

Speaking to PTI in April last year, ByteDance Director (International Public Policy) Helena Lersch said that the company plans to invest $1 billion in the country over the next three years.

Singapore Reporter/s

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Following vacancies can be applied for (only in Singapore).   

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.