Adrian Cheng's C Ventures invests in tech accessories brand CASETiFY to tap Gen Z

Adrian Cheng's C Ventures invests in tech accessories brand CASETiFY to tap Gen Z

New World CEO Adrian Cheng.

Hong Kong-based C Ventures, a venture capital firm founded by New World CEO Adrian Cheng, has invested an eight-figure US dollar sum in the Series A round for global direct-to-consumer tech accessories brand CASETiFY.

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