Earlier this month, Pomelo announced that JD.com and Provident Capital Partners had led a $19-million series B round with participation from Lombard Private Equity.
“We are pleased to have Central Group and Start Today Ventures join us in building the first global fast fashion brand out of Southeast Asia. This investment gives us further capital to continue to push our business forward.” said David Jou, CEO of Pomelo.
The additional capital raised will help the company continue to increase its product assortment, open innovative retail stores, and continue its expansion into additional markets in the region.
Start Today Ventures is a venture capital arm of Start Today, which operates Japan’s largest fashion e-commerce Zozotown.
Launched in 2014, Pomelo has focused on delivering on-trend style at affordable prices. It raised $1.6 million of seed funding in 2014 and $11 million in series A round in October 2016. Both were led by Jungle Ventures.