Bullish investors spot big promise in China's consumer brands

Bullish investors spot big promise in China's consumer brands

Chinese toymaker Pop Mart, which sells collectable dolls widely popular among Chinese millennials, reached a valuation of $7 billion ahead of its initial public offering (IPO) in Hong Kong on December 10, 2020. Source: Visuals from Pop Mart's Facebook

In 2015, when Shanghai-based serial entrepreneur Claire Fang created Yum Delight Inc in Silicon Valley with her childhood friend, she was looking to deliver North America’s fibre-rich, low-calorie oats to Chinese consumers amid a nascent trend of “healthy living and healthy diets” in the world’s fastest-growing consumer market.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter