China’s Gen-Z inspires homegrown beverage-makers to take on global brands

China’s Gen-Z inspires homegrown beverage-makers to take on global brands

Photo: Nongfu Spring website

A shift in interest among China’s younger generation toward homegrown products and a desire to lead healthier lifestyles has opened the door for more local brands to challenge big international names such as Coca-Cola and Starbucks, fueling investor interest in startups and inflating valuations.

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