<article><a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Jin+Jiang+International+%28Holdings%29+Co.">Jin Jiang International (Holdings) Co.</a>, which controls China’s largest lodging company by market value, is considering increasing its stake in French hotelier <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Accor+SA">Accor SA</a>, people familiar with the matter said.</article>

<a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Jin+Jiang+International+%28Holdings%29+Co.">Jin Jiang International (Holdings) Co.</a>, which controls China’s largest lodging company by market value, is considering increasing its stake in French hotelier <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Accor+SA">Accor SA</a>, people familiar with the matter said.
Jin Jiang, already Accor’s biggest shareholder with an almost 12 percent stake, could build up its ownership in the Paris-based company to about 20 percent, the people said. The Shanghai-based company would be interested in gaining more influence over Accor’s management, according to the people, who asked not to be identified because the deliberations are private. Accor shares jumped as much as 3.8 percent in Paris trading, the most intraday in about a month.
An additional 8 percent stake would be worth about 719 million euros ($822 million) at Accor’s current share price, data compiled by Bloomberg show. Accor has hired its own advisers to guide managers on how to proceed, the people said.
“Jin Jiang is one of the fastest-growing Chinese companies in the hotel industry, and they’ve been looking to invest more outside of China,” Wouter Geerts, a lodging analyst at Euromonitor International in London, said by phone Tuesday. “Now that more Chinese travelers are taking international trips, it’s important for Jin Jiang to benefit from that.”
<h3>Consolidation Wave</h3>
Both companies have been part of the recent wave of consolidation in the hotel industry. Jin Jiang, which owns Shanghai’s more than eight-decade-old Peace Hotel, has been building its stake in Accor in a bid to expand its global franchise after it bought Groupe du Louvre in 2014. Accor, Europe’s biggest hotel operator, said last week it agreed to buy Onefinestay for 148 million euros to expand in the luxury serviced-home market.
Jin Jiang hasn’t made a final decision, and it may opt to keep its current shareholding level, according to the people. A spokeswoman for Accor declined to comment, while representatives for Jin Jiang didn’t answer several phone calls seeking comment Tuesday.
Chinese companies have announced $97 billion of overseas deals in the first three months of the year, part of an unprecedented shopping spree that’s already close to topping the total amount spent in either of the last two years, Bloomberg-compiled data show.
The trend is poised to continue into the second quarter. HNA Group Co., the owner of China’s fourth-largest carrier, said Monday it agreed to buy Swiss airline catering company <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Gategroup+Holding+AG+">Gategroup Holding AG </a>for 1.4 billion francs ($1.5 billion).
Accor makes a good investment for Jin Jiang, because Chinese travelers are already familiar with its brands, according to Euromonitor’s Geerts. The French company’s chief executive officer,  Sebastien Bazin, has added luxury brands, sold underperforming assets and invested in online travel sites since taking over leadership nearly three years ago, Geerts said.
“Accor has been doing quite well lately,” he said. “They’re in a good position to benefit from the upturn in the market in Europe, and they’re very much involved in the sharing economy.”
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by Vinicy Chan, Manuel Baigorri and Ruth David

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China hotelier Jin Jiang said to weigh boosting Accor stake

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