CompareAsia acquires budgeting site Seedly from ShopBack

CompareAsia acquires budgeting site Seedly from ShopBack

Southeast Asia’s online personal finance sites took a step toward consolidating, with CompareAsiaGroup acquiring budgeting and financial Q&A site Seedly from ShopBack, the companies said in a press release Tuesday.

E-commerce cashback player ShopBack had acquired Seedly in 2018.

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